keith.kayz074
About Candidate
Experiences
Role Summary Results-driven Sales and Marketing Executive responsible for driving revenue growth, expanding market share, and strengthening brand visibility for Good Time Steel Company. Managed both B2B and B2C sales operations, developed strategic marketing initiatives, and built long-term client relationships across the construction, manufacturing, and retail sectors. Key Responsibilities & Achievements Developed and executed sales and marketing strategies that increased product demand and improved overall company turnover. Actively managed the entire sales cycle, from prospecting and lead generation to negotiation, closing, and after-sales support. Built and maintained strong relationships with contractors, hardware suppliers, developers, and institutional clients. Conducted market research and competitor analysis to identify pricing trends, customer needs, and new business opportunities. Promoted and sold steel products including roofing sheets, reinforcement bars, and structural steel materials. Prepared and delivered professional sales presentations, quotations, and contracts tailored to client requirements. Coordinated and executed marketing campaigns, product promotions, and brand visibility initiatives. Worked closely with production and logistics teams to ensure timely order fulfillment and customer satisfaction. Monitored sales performance, forecasts, and KPIs, providing regular reports to management. Handled customer inquiries, objections, and complaints, ensuring high retention and repeat business. Identified and secured new distribution channels and sales territories, expanding the company’s footprint. Negotiated pricing and terms while maintaining profitability and competitive positioning. Contributed to brand growth and market penetration in a highly competitive steel and construction materials industry. Key Skills Applied B2B & B2C Sales Strategy Industrial & Construction Materials Sales Account & Territory Management Negotiation & Deal Closing Market Research & Competitive Intelligence Customer Relationship Management (CRM) Sales Forecasting & Reporting Brand Promotion & Product Marketing Cross-Functional Team Collaboration
Role Summary Results-driven Sales and Marketing Executive responsible for driving revenue growth, expanding market share, and strengthening brand visibility for Good Time Steel Company. Managed both B2B and B2C sales operations, developed strategic marketing initiatives, and built long-term client relationships across the construction, manufacturing, and retail sectors. Key Responsibilities & Achievements Developed and executed sales and marketing strategies that increased product demand and improved overall company turnover. Actively managed the entire sales cycle, from prospecting and lead generation to negotiation, closing, and after-sales support. Built and maintained strong relationships with contractors, hardware suppliers, developers, and institutional clients. Conducted market research and competitor analysis to identify pricing trends, customer needs, and new business opportunities. Promoted and sold steel products including roofing sheets, reinforcement bars, and structural steel materials. Prepared and delivered professional sales presentations, quotations, and contracts tailored to client requirements. Coordinated and executed marketing campaigns, product promotions, and brand visibility initiatives. Worked closely with production and logistics teams to ensure timely order fulfillment and customer satisfaction. Monitored sales performance, forecasts, and KPIs, providing regular reports to management. Handled customer inquiries, objections, and complaints, ensuring high retention and repeat business. Identified and secured new distribution channels and sales territories, expanding the company’s footprint. Negotiated pricing and terms while maintaining profitability and competitive positioning. Contributed to brand growth and market penetration in a highly competitive steel and construction materials industry. Key Skills Applied B2B & B2C Sales Strategy Industrial & Construction Materials Sales Account & Territory Management Negotiation & Deal Closing Market Research & Competitive Intelligence Customer Relationship Management (CRM) Sales Forecasting & Reporting Brand Promotion & Product Marketing Cross-Functional Team Collaboration
Skills
Strategic Sales Expertise End-to-End Sales Management – Proven ability to manage the full sales cycle: lead generation, prospecting, needs analysis, pitching, negotiation, closing, and post-sale relationship management. Revenue Growth & Target Achievement – Consistent record of meeting and exceeding sales targets through disciplined planning, customer insight, and execution. Solution-Based Selling – Skilled at diagnosing customer needs and positioning tailored solutions that deliver value, trust, and long-term partnerships. B2B & B2C Sales Proficiency – Experienced in both corporate and consumer markets, adapting sales strategies to diverse customer segments. Territory & Account Management – Strategic planning and management of sales territories and key accounts to maximize market penetration and profitability.
Advanced Marketing & Brand Development Skills Integrated Marketing Strategy – Development and execution of marketing plans aligned with business objectives, market trends, and customer behavior. Brand Positioning & Visibility – Strong capability in building, strengthening, and maintaining brand presence in competitive markets. Market Research & Competitive Analysis – Ability to analyze market dynamics, customer preferences, and competitor activity to inform strategy. Campaign Planning & Execution – Design and rollout of promotional campaigns that drive awareness, engagement, and conversion. Product & Service Marketing – Effective positioning, pricing, and promotion of products and services for maximum market uptake.
Communication, Negotiation & Influence Persuasive Communication – Clear, confident, and compelling communicator with the ability to influence decision-makers at all levels. High-Level Negotiation Skills – Skilled in closing profitable deals while maintaining strong client relationships and win-win outcomes. Presentation & Pitching – Professional presentation skills for sales pitches, proposals, and stakeholder meetings. Customer Relationship Management – Builds long-term trust through integrity, consistency, and customer-centric engagement.
Business Development & Growth Strategy Opportunity Identification – Strong ability to identify new markets, partnerships, and revenue streams. Client Acquisition & Retention – Balanced focus on acquiring new clients while nurturing and expanding existing relationships. Strategic Partnerships – Experience in developing and managing alliances that support business growth. Proposal & Contract Development – Preparation of professional proposals, quotations, and contracts aligned with business goals.
